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Q&A with muse Katia Hanine

Q&A with muse Katia Hanine

Katia Hanine isn't interested in being pigeon holed. The science nerd/fashion lover/marketing expert is set on creating out her own path - one that she can carve to her liking. Some may wonder how someone who holds an undergraduate degree in biology and a Master's in Education ends up not only as a digital marketer but an influencer and creative in her own right. Luckily, she was kind enough to let us in. Keep reading to find out more about our Canadian muse Katia, and discover her top holiday picks. We may be biased but...


Our Gift Guide is Here.

Our Gift Guide is Here.

When I started Neophyte, I knew that I wanted to create a brand that would offer a high-low experience. To me, it's the best way to consume fashion. 

Most shops that sell $5 items don't also sell diamond rings. And they have their reasons, I suppose. But when I connect with a brand and their aesthetics I want it all. I want to trust that I can go to that one place for all my needs - an accessory for Saturday night, a baby shower present, or a piece of jewellery that'll last me (or my partner/mom/brother) forever.

Naturally, I created a...


WE TURNED ONE.

WE TURNED ONE.

Toronto is a talent trove. So when we were thinking of ways to capture our anniversary collection, keeping it local was a no brainer. We connected with photographers Mia Yaguchi-Chow and Evangeline Davis - young female artists who approached the project with so much enthusiasm and creativity. 

To celebrate our ethos of constantly trying new things, we asked our photographers to create images in line with our aesthetics but that could reflect their own art. The challenge? That was their only directive.

With only one week to execute, Mia and Evie (who worked independently) pulled off two...


Q&A with muse Linda Bui

Q&A with muse Linda Bui

A Q&A with the business owner, Glossier alum, and mama-to-be.

Q&A with muse Anna Winck

Q&A with muse Anna Winck

A Q&A with the Swedish style chameleon.